I was watching television the other night and a Sony commercial came on, where in the first few seconds a camera operator almost falls off of an icy cliff, but drops his shoulder mounted F23 camera. As it hits the ground it breaks into hundreds of tiny pieces. When that $200,000 camera hit the ground, I gasped. Audibly gasped. I may not be a fan of Sony, but I know high quality gear when I see it. You can see the video at Sony Style There is a behind the scenes video there as well talking about the creation of the spots.

I didn’t know the F23 has awesome aerodynamics, but it apparently does because it falls right side up and doesn’t spin or waver in air.

This just reminds my just how careful we all need to be on film or video sets. Not just around the camera either. That metal light you see in the corner, might just cost $18,000 to replace.

As for not being a fan of Sony, it’s never been about the quality of their equipment, just the price point. They make fantastic equipment, and they charge what the market will bear.

Thomas A. Koch